Swiss Life Asset Managers has appointed Tim Alexander as Head of Marketing & Corporate Communications. He will assume the newly created role on November 17 and will be responsible for leading the function across multiple countries, according to a statement released on Thursday.

Alexander is expected to leverage his extensive experience in team transformation to modernize marketing and communications as a joint corporate function, thereby further supporting the growth of Swiss Life Asset Managers. He will report directly to Per Erikson, CIO of Swiss Life, and as Executive Director will be a member of the extended Executive Committee of Swiss Life Asset Managers.

For more than eight years, Alexander worked at Deutsche Bank, most recently as Head of Global Brand & Marketing, where he built up the customer management division. Before that, he held various management positions, including Head of Marketing & Communications at Swisscom and Vice President of Brand Management at Telefonica (O2) Germany. Other career stops, according to his LinkedIn profile, include Saatchi & Saatchi in Frankfurt and Daimler in Stuttgart.

The goal is to make the newly established division even more customer-oriented, to further develop it, and to ensure its future viability. «With Tim Alexander, we have gained a strong communicator and an experienced leader in transformation,» said Per Erikson, CIO of Swiss Life.