What Makes a Great Private Bank? – Here’s What the CEOs Say

Volatile markets, rising interest rates, ESG skepticism, regulatory pressure, and generational shifts in client bases: A great deal is in flux in the world of private banking.

Opinions differ on what defines a good private bank in this environment. Yet recurring themes include trust, client proximity, and substance.


Marc Pictet, Senior Managing Partner, Pictet Group:


Identifying megatrends: Marc Pictet. (Image: Courtesy)

Volatile markets carry not only risk but also tremendous opportunity. In a complex and fast-changing world, Pictet offers great stability.

With a 220-year history, Pictet has weathered many uncertain market phases and emerged stronger from every global economic crisis.

Low Staff Turnover

Our long-term approach ensures continuity in uncertain times. We rely on organic growth, have a staff turnover rate of less than 7 percent, and invest consistently in our talent.

As part of our Ambition 2030 strategy, we have identified overarching themes that will have a significant impact on investors, clients, and our business.

Private Assets

We observe Asia’s rise, the growing importance of private assets, debt sustainability, cybersecurity, exponential productivity, instant finance, responsible capitalism, and geopolitical fragmentation. These megatrends shape both our clients’ investment strategies and our own corporate direction.

Debt sustainability is particularly crucial, as high debt levels in the U.S. and Eurozone may have long-term consequences for investment planning.

Commitment to Sustainability

The trend toward private assets and developed market credit offers attractive opportunities. Pictet now manages more than 42 billion Swiss francs in alternative assets, making us a major Swiss provider with in-house solutions.

ESG is not a trend for us but a core conviction—applied in both how we invest for clients and how we operate as a firm and employer. Pictet was an early mover in sustainable investing and is a pioneer with its engagement-based approach.

As managing partners with real skin in the game, we’re not just part of the company—we’re personally, intellectually, and financially invested. This creates credibility and trust, as our interests are closely aligned with those of our clients.


Next up: the statement by Anke Bridge Haux, CEO, LGT Bank Switzerland.