As finews has learned, Zurich-based Swiss fintech GenTwo has added Binance as a selectable exchange within its product structuring platform, allowing clients to route digital asset strategies through the world’s largest crypto exchange by trading volume.

The integration makes Binance available as an execution venue inside GenTwo Pro, the company’s institutional platform for creating bankable investment products. Asset managers, family offices and private banks can now structure crypto-linked products with direct access to Binance’s global liquidity pool, spanning both spot and derivatives markets.

Sophisticated Crypto Strategies

For institutional investors, execution quality and market depth are decisive factors when implementing digital asset strategies. By wiring its platform to Binance, GenTwo materially expands the tradable universe available to its clients and reduces execution constraints for more sophisticated crypto strategies.

«Every institutional client we speak with in the digital asset space wants access to Binance,» said Mark Arasaratnam, Managing Director at GenTwo Digital. He described the integration as a «game-changer» for clients seeking reliable execution and scalable access to crypto markets.

Deep Crypto Liquidity

On Binance’s side, the partnership is framed as part of a broader push to support institutional adoption of digital assets. «Binance is at the forefront of supporting institutional adoption of crypto by offering deep liquidity and a diverse suite of institutional-grade solutions,» said Catherine Chen, Head of VIP & Institutional at Binance.

The addition of Binance follows GenTwo’s recent expansion in structured digital asset products and underlines the company’s ambition to offer clients a modular, exchange-agnostic infrastructure for crypto investments.

Transatlantic Expansion

Rather than positioning itself as a trading venue, GenTwo acts as a neutral structuring layer, enabling banks and asset managers to embed digital assets into regulated investment products. As institutional demand for crypto exposure continues to professionalise, access to deep and liquid markets is becoming a key differentiator. With Binance now integrated, GenTwo significantly broadens the execution backbone underpinning its digital asset offering.

This marks GenTwo’s second global partnership within a few months, aimed at deepening its business model, following the recent cooperation with Interactive Brokers (as reported by finews). Taken together, the two agreements signal a clear strategy to anchor GenTwo’s product structuring platform more firmly within a global market infrastructure.