The Middle East and Africa remained the leaders last year in bespoke value per vehicle for Rolls-Royce. «The demand for highly complex, individually customised commissions remained exceptionally strong and confirmed the region’s significant influence on the brand’s creative direction,» the premium manufacturer said in a media statement.

Milestones in the Middle East


The strong demand among sheikhs, VIPs, and collectors was also reflected in Rolls-Royce celebrating the third anniversary of its Private Office in Dubai–the first Private Office outside Goodwood in southern England. Since its opening, more than 100 highly complex bespoke commissions have been completed there. The manufacturer states that customers from across the Gulf region, the Middle East, and Africa travel to Dubai to utilise this offering. Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, said, «In 2025, Rolls-Royce Bespoke reached new creative and technical heights, going far beyond traditional boundaries.»

Worldwide, exactly 5,664 vehicles were crafted for customers in 2025, including those in the Middle East and Africa. In July 2025, overseas Indian billionaire Satish Sanpal, founder of the real estate developer ANAX in Dubai, made headlines when he gifted his daughter a pink Rolls-Royce Phantom for her first birthday. Purchase price: over 600,000 US dollars.

Production Booster


In order to meet the rising demand for Rolls-Royce limousines in the oil states of the Gulf, the BMW subsidiary is expanding its home production site by over 300 million pounds sterling (402.2 million US-Dollars).
The dealership network in the Middle East is also being expanded, including in Saudi Arabia, Iraq, and Egypt. Saudi Arabia received a new location in Jeddah; in Iraq, the first Rolls-Royce presence was established in the Kurdish region of Erbil; on the Nile, the luxury brand will be present in 2026 with a new dealership and three showrooms in Cairo.

It also leaves an impression against the night skyline of the skyscraper district Dubai Marina: the Rolls-Royce Black Badge Spectre. (Image: SkyDive Dubai)

On-Site Strategy Beats Online

According to Rolls-Royce, proximity to the customer is becoming increasingly important because vehicles need to be seen, admired, and test-driven – and it doesn’t help much that online conferences and virtual showings in the metaverse via 3D glasses have become popular.

CEO Brownridge: «Every automobile is a unique expression of its owner’s vision – together, they reflect the spirit of innovation, craftsmanship, and cultural sovereignty that defines Rolls-Royce today.» According to Brownridge, new features inside the vehicles include self-supporting thread structures for 3D embroidery, specially developed 3D ink layering techniques, as well as complex 3D marquetry. New materials such as 24-carat gold leaf, polished concrete, and a patented scent concept for the interior further expand the brand’s repertoire.

The Chinese Are Coming

The traditional English carmaker has every reason to put its brand in the Middle East in the right light and expand. Rolls-Royce Motor Cars is being closely followed by competition from the Far East. As early as 2021, the super-luxury brand Hongqi from China registered growing interest in Saudi Arabia and opened a showroom there. In 2023, the official Saudi distributor Altawkilat for Hongqi (Mandarin for «Red Flag») expanded to Abu Dhabi. The luxury version, the Hongqi Guoli from Changchun in the northern province of Jilin, is the official vehicle of Chinese President Xi Jinping.