As of July 28, 2025, True Wealth managed over 2 billion francs in client assets through its direct business, according to a statement released Monday. This represents a 38 percent increase over the past 12 months.

Client numbers grew at a similar rate, with the number of True Wealth clients now totaling around 35'000.

The asset manager reports continued strong and steady growth, marking another significant milestone. It succeeded in maintaining consistent growth despite a challenging market environment.

Unbroken Demand for ETFs
«This success is a major motivation for us and a moment of appreciation – for the trustful collaboration with our clients, our entire team, and our external partners,» said CEO Felix Niederer.

According to the company, inflows have been driven by sustained demand for exchange-traded funds (ETFs) and the convenience of a cost-efficient digital wealth management solution.

At True Wealth, clients can invest their funds via a proprietary IT platform. This allows the company to operate independently of external banking software providers. All processes are fully automated and cost-effective. The company also offers third-pillar pension products (Pillar 3a) and investment portfolios for children.

Founded in 2013 and based in Zurich, True Wealth was established by Oliver Herren – co-founder of Digitec Galaxus – and Felix Niederer.