Founded in 2012 in Toronto, Canada, 3iQ aims to make digital assets and disruptive technologies accessible to a wider audience. With this mission, 3iQ launched the first regulated Bitcoin and Ether funds a few years ago in North America and has since expanded globally, including into Switzerland through a partnership with Zurich-based asset manager Smart Wealth, as recently reported by finews.tv.

Despite the rapid development of digital assets, there is still significant uncertainty and even fear among investors, Pascal St-Jean says in the interview. This, he emphasizes, makes it all the more important to educate the public on these matters.

He also identifies Switzerland as one of the most mature and innovative markets globally, especially regarding regulation. For 3iQ, the declared goal is to contribute to the «institutionalization» of digital assets, paving the way for pension funds, sovereign wealth funds, and large family offices to embrace this asset class.

Making Digital Assets «Bankable»

St-Jean attributes the current hesitation among institutional investors primarily to the high volatility in the sector and the limited investment options available.

However, he believes this could change once traditional banks start embracing digital assets, making these assets «bankable,» as it’s called in industry jargon.

From Hype to Traditional Wealth Management

«Once banks integrate digital assets into their investment strategies and model portfolios, the hype that began in recent years will stabilize, allowing these assets to enter mainstream wealth management,» St-Jean asserts.

In his finews.tv interview, the 3iQ CEO further elaborates on the future partnership with Smart Wealth and discusses upcoming trends and milestones in digital asset management.