Migros Bank is undergoing a leadership transition within its executive board. Starting in early December, Alice Bischoff will assume responsibility for the Products & Marketing division and take a seat on the executive board. She will succeed Rolf Knöpfel, who, according to a press release issued on Tuesday, will take early retirement and focus on selected mandates.

Since 2022, Bischoff has been supporting the executive board in her role as Head of Strategy Management, where she has played a key part in implementing and overseeing the overall bank strategy as well as orchestrating strategic initiatives.

«Consistent Positioning of Migros Bank»

Previously, Bischoff worked for UBS, which at the time led finews.ch to headline, «Migros Bank Recruits New Forward Thinker – from a Major Bank.»

«Alice Bischoff’s future focus will center on increasing brand visibility, strengthening products, creating new customer value, and consistently positioning Migros Bank as a universal bank for both private individuals and businesses,» said Manuel Kunzelmann, CEO of Migros Bank.