In Switzerland, the mechanical wristwatch has become the quintessential piece of jewelry for men in professional settings, often seen alongside cufflinks.

This trend is especially pronounced in the financial sector, where these intricate timepieces are ubiquitous.

Over 2,000 Participants

So, which brands are particularly favored by finance professionals?

The reader survey conducted by finews.ch and finews.com provides clarity. In May, over 2,000 readers participated in the survey.

Most Popular Brands

Nineteen percent of respondents indicated that they plan to purchase a watch within the next twelve months.

We also asked the community which watch brands they currently are considering, with multiple responses allowed. The ranking of the top ten most popular brands is as follows:

1. Rolex (43.5 percent)
2. IWC (37.2 percent)
3. Patek Philippe (26.6 percent)
4. Omega (23.5 percent)
5. Audemars Piguet (23.1 percent)
6. Breitling (20.3 percent)
7. Jaeger-LeCoultre (16.1 percent)
8. Cartier (12.8 percent)
9. Swatch (11.4 percent)
10. Blancpain (10.0 percent)