The survey, carried out by Saxo between September 1 and 14 among its clients, shows that sentiment in the Swiss market remains cautiously optimistic. According to the statement released on Thursday, a total of 1'834 investors across 11 markets were surveyed.

While many investors expect only modest gains in the domestic stock market, their outlook on global markets is much more upbeat. Confidence is particularly strong in North America and the Asia-Pacific region, whereas Europe is viewed by most respondents as the weakest area.

Switzerland as a «Young Investor» Nation

Surprisingly, with more than 53 percent of its investors belonging to younger age groups, Switzerland leads the international field and earns the title of «Young Investor» in the study.

In Switzerland, investors aged 18–45 and 46–60 are less inclined to diversify their portfolios. By contrast, among investors aged 61 and above, 28 percent plan to diversify — significantly more than the global average of 20 percent.

Among women, this share is even higher, suggesting a growing confidence among female private investors.

AI Becomes a Standard Tool

More than one in two respondents in Switzerland already use artificial intelligence (AI) in their investment process — for example, for market analysis, investment decisions, or portfolio optimization. This places Switzerland on par with markets such as Singapore and the United Kingdom. The share of 61 percent is well above the global average of 52 percent.

Notably, older investors are also making increasingly pragmatic use of AI, indicating growing acceptance across generations.

«The high adoption of AI is a sign of maturity, not hype. Swiss investors use digital tools to deepen their analysis, diversify more intelligently, and manage risks more precisely,» says Oliver Buomberger, COO and Deputy CEO of Saxo Bank Switzerland.
«This new generation of Swiss investors brings energy and openness. They think globally, are digitally savvy, and are ready to engage with a broader investment universe.»

Geopolitics Remains the Dominant Factor

Despite this technological openness, the geopolitical environment continues to be the key influence on investment strategy.

According to the survey, potential trade conflicts, the U.S. election, and tensions in Eastern Europe and the Middle East are among the main factors shaping investor behavior.

«This survey shows that investors are not retreating from uncertainty but adapting to it. The willingness to look beyond the domestic market reflects growing confidence in global opportunities,» says Stan Kostyukhin, CEO of Saxo Bank Switzerland.