Multi-Family Office Rebrands Under New Name
The new name says it all: Novum Capital Partners has become Novum Partners. While only a subtle change, the rebranding sharpens the firm’s profile, explained co-founder Sebastian Jeck in a conversation with finews.com. «The term ‘Capital’ partly gave the impression that we were a private equity firm.»
The Zurich branch, located just steps from Löwenplatz, was recently fully renovated. Its modern offices combine the gravitas of historic stucco with a youthful finance drive – an ambience that mirrors the firm’s philosophy.
Staff expansion set for early 2026
Novum sets itself apart from traditional wealth managers: the company operates with an open architecture, in which client advisors hold a stake in the firm’s success. This combines the benefits of a partnership with entrepreneurial freedom and a high degree of independence. Clients pay exclusively a fixed management fee.
Growth plans remain firmly in sight. «We want to grow organically – and if the fit is right, we are happy to bring in new client advisors,» Jeck said. The Zurich team is set to expand further in early 2026. With the rebranding, Novum Partners aims to sharpen its market positioning and lay the foundation for continued expansion.








