Pictet North America Advisors (PNAA), an SEC-registered investment advisory firm focused on the North American market and based in Geneva, has appointed Francesco Rocciolo as its new CEO.

He will report to Giovanni Viani, Chairman of PNAA and Equity Partner at the Pictet Group.

Rocciolo brings over 30 years of international leadership experience, including as Managing Director for the Global Families Group at JP Morgan in New York and in senior roles at Citi Private Bank across New York, London, and Geneva.

With his strategic vision and deep market knowledge, Rocciolo is expected to drive PNAA’s growth and innovation strategy while strengthening its position in the North American wealth management market.