The «Netflix of banking» (as the Swiss major bank refers to itself) is booming after a long history. Today, UBS manages 12 billion dollars from 8,000 clients globally with its My Way discretionary management solution tailored for affluent investors, a milestone reached less than five months ago when it surpassed the 10 billion dollar mark.

Bruno Marxer, Head CIO Global Investment Management, stated, «We continue to see strong client acceptance of UBS My Way, with over 200 new portfolios opened globally on average each month since the beginning of the year.»

Self-Determined, Flexible, and Modular

This week, My Way was also launched on the Credit Suisse (CS) platform for clients domiciled in Switzerland. My Way caters to investors who want to determine how they achieve their goals while delegating daily management to experts. The portfolio consists of over 80 components, offering corresponding flexibility.

UBS reports positive feedback from users of the CS platform. In the coming months, international CS clients will also gain access to My Way.