Selli will be integrated into the Etops Group, the two Cham-based companies announced on Monday. The merger is another important step towards additional growth for the Etops Group, according to a press release.

The Selli brand will continue to operate under the Etops Group, maintaining its focus on the banking, private banking, and insurance market segments. The services of both companies complement each other ideally, opening up new segments and products for the Etops Group, the statement added. 

Combining Industry Experience and AI Expertise

Pius Stucki, CEO of the Etops Group, emphasized, «Our goal is to become the leading provider of SaaS products in the financial industry. Through this merger, we are combining industry experience, AI expertise, and cutting-edge technology to better support our customers.»

«This merger is a win-win situation for all involved. Together, we are developing the next generation of sales intelligence in wealthtech and leveraging synergies for market development,» added Almir Adrovic, Chief Business Officer of Selli.

The Etops solutions for asset analysis and portfolio management offer an end-to-end SaaS product for portfolio management and analysis, reporting, fee management and billing, as well as client relationship management.