Alfonso Gomez: «We want to demystify Switzerland»
Besides being Spain’s second-largest bank, BBVA has a strong focus on emerging markets with offices throughout Latin America and Turkey. CEO Alfonso Gomez told finews.tv why the Swiss bank has extended its offshore services to clients beyond the ultra-high net worth segment.
BBVA has been in Switzerland for over 40 years and is now looking to demystify the country as a banking hub.
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