KBL is hiring Olga Miler as its head of marketing, effective immediately, the private bank said in a statement on Thursday. Miler was a managing director at UBS and responsible for a now-defunct program targeting wealthy women until earlier this year.

The 43-year-old Czech-Swiss citizen is the latest in a series of former colleagues from UBS that KBL CEO Juerg Zeltner is enlisting. He is seeking to reinvent the wealth manager into a partner-led private bank in the mold of Geneva's Pictet, as finews.com reported exclusively. Other hires include Colin Price, who advised both Zeltner and UBS CEO Sergio Ermotti, and Dagmar Kamber-Borens, a veteran finance executive. 

Minnow Seeks Rebrand

With roughly 72 billion euros ($79 billion), in assets, KBL is a minnow in wealth management. Zeltner plans a broader «rebrand» of the Qatari ruling family-owned bank's eight brands across five European countries for early next year. Some of the banks – such as loss-making Merck Finck in Germany and the U.K.'s Brown Shipley – command strong recognition from potential clients in their markets.

Miler, who most recently co-founded a financial fitness tool for women, will report to Price, KBL's operating chief. She began her career as a PwC consultant after studying economics at the University of St. Gallen.