Gert De Winter, Baloise CEO

«The Startup Way» by Eric Ries

What it is:

Businessman and bestselling author Eric Ries describes how fundamental principles of entrepreneurship are applied – either in startups or long-established firms. It's about generating revenue, spurring innovation, and restructuring firms into new, more modern organizations equipped for the challenges of the 21st century.

Why I recommend it:

How can established firms adopt the start-up way of thinking? It is food for thought for the transformation process that Baloise is currently in.