Daniel Zachmann spent nearly nine years as head of research at Swiss family office Bedrock. He dropped out in 2015 to focus full-time on an endeavor close to his heart: he and two childhood friends founded Mister Free'd, which manufactures gluten-free crackers and chips.

The firm started out in a small kitchen in Bethnal Green, but quickly proved successful enough to move into bigger premises and clinch a production partnership.

The crackers and tortillas are now sold in grocery stores like Whole Foods and Rewe.

Prominent Hire

Zachmann (pictured below) has now turned up in banking again, hiring on with J. Safra Sarasin last month in Geneva, according to his LinkedIn profile. His move was first reported by «Citywire».

He remains a strategic advisor to Mister Free'd for identifying new markets, product lines and marketing efforts – a dual role he also held down at Bedrock before he left in 2015 to devote himself to the gluten-free venture full-time.

A spokesman for Safra Sarasin declined to comment on the prominent addition, or say what role Zachmann was hired in.