Finn Tsai is joining Lexinta with immediate effect, the firm said in a statement on Wednesday. Her primary role will be to «develop a customer-centric investment advisory strategy across all channels within the company,» Lexinta said.

Tsai has nine years experience in private banking and asset management, including at UBS, Credit Agricole Suisse and Credit Suisse. She is a relationship manager and investment advisor for private as well as institutional clients.

Tsai has a degree in business from Cheng-Kung University of Taiwan and an MBA from the SBS Swiss Business School of Zurich, Switzerland. She is fluent in English, Chinese and German.